Netflix is currently the largest online DVD rental company in the US. The company offers a prepaid plan for customers to rent DVDs online and have the DVDs mailed to them in envelopes. Since the inception of the company, Netflix has been constantly trying to improve itself on a few fronts of the business in order to better position the company to its partners and most importantly, its customers. Moreover, the company faces tough competition not only from traditional video rental stores, but also other online video rental companies. On top of that, Netflix has a huge rivalry with Blockbuster, the largest video rental chain in the US. In recent times, Netflix has also been facing the threats of online video and Video-on-Demand (VOD), and are currently looking into the possibility of entering this space. As being a rental service provider, it generates the revenue mainly from the subscription fee. Netflix has earned the huge revenue of $493.7 million in 2011(according to a survey of 25 analysts polled by FactSet Research). It is planning to expand its business into 43different countries with the full phase service.
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