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Thousands of children in Italy have come together to set a new world record for the tallest structure built entirely from Lego blocks.
Little ones of all ages worked with some 600,000 Lego bricks at an event hosted at the Milan World Expo to construct a tower 35.05 metres tall, breaking the previous Guinness World Record of 34.76 metres.
Lego Italy's marketing director, Camillo Mazzola, explained why they had decided to set the challenge at the expo.
"It is the first thing that a child who has Lego bricks in hand does, even at the age of two when they are not capable of constructing things, they put one over another and build a tower. So, today we go from a non-professional tower built by a child, to the super tower of records," he said.
Imagine the size of the box this one came in -- a Lego tower stretching 36 meters into the sky above the Hungarian capital Budapest.
The 34.76- meter (114 feet) tower, which was completed on Sunday, has been certified as the world's tallest toy brick structure by Guinness World Records.
It beat the previous record holder, a 34.4-meter structure constructed last year with the help of U.S. students from a school in Delaware.
A spokesman for Guinness World Records confirmed that the tower qualified as the "tallest structure built with interlocking plastic bricks."
He said the record was officially registered to Lego Store Budapest on May 25.
The Budapest tower, topped by a Rubik's cube -- a Hungarian invention -- was also built with the help of Hungarian primary school children, according to local news websites.
The structure, built in front of the city's St. Stephen's Basilica, used hundreds of thousands of blocks.
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